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Copytesting

The only B2B research platform that gets responses from your exact ICP in under 48 hours. Self-serve platform. Message testing, brand tracking, ICP research.

Copytesting is an audience research tool focused on website copy. It tells you what your target audience thinks of your website copy, gives you quantified data on where your copy falls short, and why. So you could fix it, and improve your conversion rate.

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Wynter is a B2B market research platform that helps tech marketers rapidly gather insights from their ideal customers — verified decision-makers within their ICP (Ideal Customer Profile) — in under 48 hours. It replaces slow, traditional market research agencies with a fast, self-serve solution built for message testing, ICP surveys, and brand tracking.

Through Wynter, marketers can understand buyer pain points, test if their messaging resonates, and measure brand awareness, preference, and perception — all from real, vetted B2B professionals whose identities are verified via LinkedIn and corporate emails.

The platform gives access to a network of over 70,000+ verified professionals, allowing precise targeting by job title, industry, or company size. It delivers instant TL;DR summaries and qualitative insights, empowering teams to refine positioning, validate campaigns, and adapt quickly to market changes.

Top SaaS brands like HubSpot, Copy.ai, Paddle, and Databook use Wynter to uncover what their audience truly values, leading to measurable growth — for instance, Appcues improved conversion rates by 73% after message testing.

In short, Wynter enables B2B marketing teams to stop guessing and start validating — providing the speed, quality, and audience precision of an on-demand research agency, all in one self-serve platform.

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