The platform leverages advanced AI architecture to simulate accurate human responses, including follow-up probing and multi-agent interviews, producing in-depth, actionable insights. Users can enrich these synthetic participants with proprietary data to better reflect their target audience.
It supports multiple interview types, including problem exploration, concept testing, custom scripts, and research goal-driven sessions, alongside a multi-study planner for running parallel studies and assessing concept fit.
Synthetic Users emphasizes realistic human behavior, replicating cognitive quirks to ensure insights are close to what real humans would provide. Pricing is per interview, with no hidden fees, making it transparent and scalable for enterprises and agencies.
The platform is trusted by industry leaders and highlights a 95% alignment between AI feedback and human feedback, showing its reliability for accelerating validation of ideas, concepts, and hypotheses.
Synthetic Users democratizes access to high-quality qualitative research, making it faster, easier, and more scalable than traditional methods.
