The positioning is clear (“Never Miss Another Birthday”), and the emotional targeting for different user groups is strong.
If you want to make it more compelling, a few subtle refinements would elevate it: – Move the “Smart Reminders / Group Management / 100-Year Planning” section immediately after the hero to reinforce the core value before listing all the audiences. – Use a slightly shorter hero subtitle to improve scanability, e.g. “Keep track of every birthday with smart reminders and shared lists.” – The “For…” audience section is great for SEO and relatability, but it could be grouped into three broader personas (Families, Workplaces, and Individuals) for a cleaner flow while retaining subexamples inside accordions or small cards. – You could close with a stronger emotional CTA such as “Start remembering the moments that matter — free forever.”
